Masterbrand Signature The Masterbrand Signature was introduced by Rotary International in 2014 as the new official logo. It is comprised of the one-color Mark of Excellence and the wordmark "Rotary" in the same or a contrasting color. The wordmark "Rotary" is not a font, it is a graphical element. Mark of Excellence The Mark of Excellence is a one-color representation of the Rotary Wheel. It may be used on its own, and together with the wordmark "Rotary" it makes up the "Masterbrand Signature" or new Rotary logo. Legacy Logo The Legacy Logo is the traditional gold and blue or yellow and blue Rotary Wheel.